Business Plan Assignment #1

1. Read Fundamentals, Hurdle, the book on Business Planning at 
   http://www.bplans.com/hurdleonline

2. Using text and graphics, each team prepare an integrated and polished 
   overview of your initial business plan concept.

   Mission/Objectives:
    o what's the true nature of your business (don.t be too narrow),
    o how will you build customer satisfaction,
    o what is your workplace philosophy,
    o what value to the customer do you offer

   Keys to success:
    o limit to three and focus on those

   Target Market:
    o good educated guess

   Competitive Advantage:
    o what distinguishes you and your product

   Basic Strategies:
    o how will you develop the company and products

3. Each team do break-even chart based on initial estimates of:
    o average per unit sales price
    o average per unit cost
    o monthly fixed costs
    o expected sales